WASTE NO POTENTIAL
A podcast about the not-so-secret stories behind success.
Podcasts are pretty popular. My dog even has one. So differentiating one from another posed a notable challenge when I was asked to work with Traction on Demand to create their new podcast, Waste No Potential. Without any episodes recorded, I needed to create anticipation and evoke curiosity to cut through a dense market of stories that are meant to inspire. But I did what I always do when faced with a challenge: I poured syrup on it.
Transit Ads • OOH
I had the opportunity to contribute to these OOH posters that turned out exceptionally well. This was a truly collaborative project. A situation that could have easily gone the way of too-many-cooks-in-the-kitchen, it was heartwarming to know that level heads prevail.
