GEOLOGICAI
Branding • Website • Marketing Lead
GeologicAI designs tools for the mining exploration industry. Basically, they make it way easier for geologists to know what is in rocks. The engineers and developers at GeologicAI are incredible at building scanning equipment and AI robots, but their marketing wasn’t on par with their scientific skills (I’m being nice).
We gave their branding a lift by choosing colours that bridged nature and tech; built a concise website that focused on lead generation; wrote and directed promotional videos; developed and deployed digital ad strategies; provided traditional marketing collateral for in-person conferences; and continue to create content for the website and social channels.
It’s all about discovery.
GeologicAI enables the mining exploration industry to make better use of their time and resources. The technology they are creating is truly groundbreaking and we wanted to show how they are pushing the industry into the future. Their new website moved them leaps and bounds from where their online presence was.
Visit the website here.
Signage
At conference time, it’s important to stand out from the crowd. GeologicAI brought their impressive scanner right into the exhibit hall, meaning we wanted to keep signage to a minimum so that the trailer would speak for itself. It was a great success.